Turf Advisor by FMC: Mobile Technology for Turf Management Pros

Anyone who knows me realizes how much I appreciate technology. I’m never without my smart phone and I’m not afraid to use it! That’s one reason I am excited to announce the launch of an extremely useful microsite from FMC: Turf Advisor™ by FMC. With it, you can access a wealth of weed and herbicide information — all from your smart phone or mobile device. This new mobile-optimized tool allows turf professionals to identify weeds, find instant solutions to weed problems, search the FMC herbicide database and connect with regional FMC Market Specialists and distributors without having to look at a laptop. To access Turf Advisor by FMC, simply visit www.FMCturfadvisor.com. There, you can easily navigate through the five tabs: Identify a Weed Herbicide Solutions Finder Products, Labels and MSDS Current Promotions Contact Us I’m proud that FMC was an early adopter of social media. We were among the first turf industry manufacturers to start a blog, FMC Turf Wire, a Twitter feed; @FMCturf, a YouTube channel; FMCTurf, and a Facebook Page; FMCturf. Providing optimized mobile access was a logical next step! As always, you can visit the FMC website to find out more about FMC and its products. Turf Advisor by FMC works best on a mobile device! Check out these tutorials for information on how to add Turf Advisor to your iPhone or Android...

Turf Industry Basic Blogging Tips

Blogging about your experiences in the turf industry is a great way to spread the word about your business and become a respected online resource. Once your blog is live, take advantage of these blogging tips and you’ll soon be on your way to dominating the turf blogosphere. Because there’s no point in writing a blog that no one will see, our first blogging tip has to do with writing your blog so that it is easily found on search engines. Search-engine optimization or, as it is commonly called, SEO, is the science of writing in such a way that search engines like Bing or Google will select your blog when a specific keyword is searched. Though SEO can get complex, a basic blogging tip involves carefully selecting a keyword and tailoring your text to it. Use the Google Keyword planner to select a keyword that best describes the theme of your blog post and incorporate it into the title and body as early, and often, as possible. If you’re unsure what you’re doing at first, there are plenty of SEO guides online. Another way to improve SEO is to increase the amount of organic traffic your blog gets. Writing well-researched, quality content and promoting it actively on your social media channels is a great way to beef up your blog’s search-engine visibility. Facebook and Twitter are useful in our second blogging tip on how to properly promote your blog using social media. When you post a blog, try to write at least five social posts encouraging people to view your latest blog. Concisely state the topic of your...

Social Media Tips for Turf Pros on Facebook

Facebook, like Twitter, is an effective way for the turf industry to reach out to promote brand awareness, become a turf industry resource and connect directly with customers. Like on Twitter, your brand can either flourish or fizzle on Facebook based on how seriously you take your social media presence. These tips will help you get started on enhancing your turf industry Facebook efforts. Post SchedulingAs busy as turf industry professionals get, there’s not always time to push out social media posts in real-time. This is where scheduling posts ahead of time comes into play. If you use Hootsuite, a third-party social media management software, you can schedule posts within the posting palette section of the software. If you don’t use a third-party social media tool for your turf industry Facebook page, you can always use the built-in Facebook posting scheduler. Simply follow the steps as if you were planning on posting a status, but instead of clicking post, click the clock icon and select a time you wish your post to go live. Image Sizing Tips Your turf industry Facebook page provides free real estate for images that should be taken advantage of to promote your company or course’s brand. Though it’s easy to upload a picture, the most effective pages pay close attention to space constraints and tailor their images to fit them. This Facebook image dimensions website contains a comprehensive guide to the different image sizes that are ideal for Facebook timelines as well as how to upload them. Spending time on sizing images indicates to potential customers that you take your brand seriously and this...

New Video: How to Properly Apply Liquid Pesticides

Hi, I am Lauren Wilson, technical service representative at FMC. I’m excited to share a new video from FMC with you! It’s about how to safely and properly apply liquid pesticide products. In the video, I will take you step-by-step through preparing for an application of Talstar® Professional insecticide. I’ll demonstrate these guidelines: Removing children, pets and toys from the area Wearing appropriate Personal Protection Equipment (PPE) Storing pesticides away from children or pets in a locked cabinet Removing food and covering food preparation surfaces for indoor applications Using pesticides in well-ventilated spaces for indoor applications The video continues with an actual demonstration of using Talstar Professional insecticide in both outdoor and indoor applications. I show how to measure and mix the product, as well as: Making an outdoor perimeter treatment Making outdoor spot applications in problem areas Treating cracks and crevices around doorways and windows for indoor applications Wearing a NIOSH-approved respirator when applying in non-ventilated spaces NOTE: Shorter versions of this video are also available on the FMC YouTube channel: A new three minute video demonstrates how to safely and properly apply liquid pesticide products. View here: Liquid Pesticide Application Guidelines. A second new three minute video from FMC demonstrates how to make an ant-control application with Talstar® Professional insecticide — both outdoors and indoors. View here: Talstar Professional Liquid Pesticide Application Demonstration. Everyone at FMC is committed to safety and proper use of our pesticide products. We hope this video will help our customers correctly apply all liquid pesticides. For any questions concerning the use of FMC products, I’m available to answer them at 1-800-321-1362 extension...

Frost Delays Give Turf Management Teams Time to Catch Up

Fall is now in full swing in many parts of the U.S. We have “fallen back” with the time change, leaves are falling, and many mornings for golf course management start off with frost delays. Frost delays for those of you that manage turf in the transition zone and points further north, can be frustrating because they delay the opportunity to get out and perform the daily scheduled activities. By looking at the extended forecast (3-5 day forecast), turf managers can accurately predict which mornings will have frost delays. These frost delays are lengthy and the team finds itself with little to do—I mean, you can only clean up the maintenance facility so many times. But on the bright side, whether the delay is 30 minutes or 2 hours, these delays can provide an excellent opportunity for creative team-building. Here are a few of the ways that I took advantage of frost delays to provide an opportunity to engage in team-building activities with the golf course management team during my previous career as a superintendent. My crew was a mix of Hispanic and American members which created a language barrier. To break through this barrier, my staff created an English/Spanish board and during a frost delay, the crew would review the board and add on to the board. The board consisted of words and phrases commonly used on the golf course. For example, “Rake the bunkers” – “Rastrillar los búnkers.” At first there was some resistance from the crew, but as the crew was sent out and forced to communicate, the language barrier began to break down and efficiency...

Social Media Tip: How to Use Hashtags Effectively

Our latest social media tip for turf professionals emphasizes the value of hashtags in the world of social media. A hashtag is Twitter’s, and now Facebook’s, way of indicating the overarching topic of a tweet. Hashtags are words within a tweet or post prefixed with a hash sign (#) which embeds the word as a hyperlink. Hashtags were created to categorize messages in a way that makes it easier for people to communicate about a specific topic. You can monitor activity on hashtags related to the turf industry by typing them into your Twitter discovery bar to see what others are posting. Once you’ve established a few hashtags that you wish to continue tracking, you can save your hashtag search by selecting the “save search” option located in the gear icon. If you are using Hootsuite, you can save your favorite searches as stacks, for easy access and continuous updates. For example, #turfgrass is a popular hashtag used by those in the turf industry. By searching #turfgrass, you can see a list of recent tweets featuring that hashtag.At their most basic function, hashtags are easy ways to get more people to view your content. Without using hashtags, the odds of your post quickly fading into obscurity without reaching an audience increase dramatically. Another helpful social media tip is to prudently select the hashtags you use; it is essential to research the types of people using, and content associated with, a specific hashtag before you use it. Words have different connotations and different applications, so it’s important to choose a hashtag that is as relevant to the message you’re trying...