Prediction of lawn care industry trends in 2013.

Lawn care industry trends strongly correlate with the economy and consumer confidence. When times are good, consumers are more likely to invest in the appearance of their homes and yards, whether it be hiring professional lawn care companies or buying do-it-yourself lawn care products. As we approach the spring to summer transition, many turf professionals are gearing up for their busier months. The following economic and consumer data could be a strong indication of what lawn care industry trends will look like for 2013. There has been some positive economic data being reported recently: Existing home sales are tracking at a seasonably adjusted annual rate of 4.92 million, or 9.1 percent above the 4.51 million-unit pace in January 2012, according to The National Association of Realtors®.   The Wall Street Journal reported that the net worth of U.S. families rose by $1.17 trillion at the end of 2012 to the highest level since late 2007, as rising home values and gains in stock holdings boosted household balance sheets.   U.S. households’ net worth, the value of homes, stocks and other investments minus debts and other liabilities, rose 1.8 percent to $66.07 trillion from October through December, the highest level since the fourth quarter of 2007, according to a recent Federal Reserve report.   Americans have been relatively more confident in the economy this year than they have been throughout the last several years, according to the Gallup Economic Confidence Index. Since consumer spending accounts for 71 percent of U.S. gross domestic product, or over $10 trillion, increases in home sales as well as the Consumer Confidence Index are positive...