Social Media Tip: How to Use Hashtags Effectively

Our latest social media tip for turf professionals emphasizes the value of hashtags in the world of social media. A hashtag is Twitter’s, and now Facebook’s, way of indicating the overarching topic of a tweet. Hashtags are words within a tweet or post prefixed with a hash sign (#) which embeds the word as a hyperlink. Hashtags were created to categorize messages in a way that makes it easier for people to communicate about a specific topic. You can monitor activity on hashtags related to the turf industry by typing them into your Twitter discovery bar to see what others are posting. Once you’ve established a few hashtags that you wish to continue tracking, you can save your hashtag search by selecting the “save search” option located in the gear icon. If you are using Hootsuite, you can save your favorite searches as stacks, for easy access and continuous updates. For example, #turfgrass is a popular hashtag used by those in the turf industry. By searching #turfgrass, you can see a list of recent tweets featuring that hashtag.At their most basic function, hashtags are easy ways to get more people to view your content. Without using hashtags, the odds of your post quickly fading into obscurity without reaching an audience increase dramatically. Another helpful social media tip is to prudently select the hashtags you use; it is essential to research the types of people using, and content associated with, a specific hashtag before you use it. Words have different connotations and different applications, so it’s important to choose a hashtag that is as relevant to the message you’re trying...

Top Tweets: A New Group for Women in the Turf Industry

Check out the most popular @FMCturf tweets from the past few weeks including the kick-off of Turf Republic’s brand new group, Women in Turf. Also check out a picture of a frozen golf course after an irrigation system malfunctioned, and why less is not more when it comes to golf course maintenance. Be sure to follow us on Twitter for turf care industry news, expert advice and the very latest turf product updates from FMC Professional Solutions. Less is NOT more when it comes to #golf course maintenance. http://t.co/YVIyKHNeZ6 Via @GCImagazine — FMC Turf (@FMCturf) October 24, 2013 Wild pigs cut swathe of destruction across a San Jose #golf course. http://t.co/EEktpYRIEo — FMC Turf (@FMCturf) October 28, 2013 #Golf on ice? A malfunctioning irrigation system led to an icy predicament for one super: http://t.co/T3Bebf35uB — FMC Turf (@FMCturf) October 25, 2013 Yikes! OSHA has released preliminary figures on the top 10 hazards for 2013. http://t.co/TqXTfZopjo — FMC Turf (@FMCturf) October 21, 2013 Would you work at a job where you had to watch grass grow? http://t.co/JnTDNDp4H1 — FMC Turf (@FMCturf) October 21, 2013 If you’re not following @WomeninTurf, you’re missing out on awesome blogs like this: http://t.co/Xf8LNsgpjX #WomeninTurf — FMC Turf (@FMCturf) October 28, 2013 This green roof in Canada is six acres and contains over 400,000 indigenous #plants. http://t.co/guTWal5qqw — FMC Turf (@FMCturf) October 23, 2013 Did you overseed this year? Check out our blog about "Getting Over Overseeding." http://t.co/e9k5vCn076 #turf — FMC Turf (@FMCturf) October 30, 2013 .@Golfdom explains the rather ”unconventional” choice of cover stories on their October edition. http://t.co/rtXAI1L8PU — FMC Turf (@FMCturf) October 22,...

Congratulations, ZOMBIE WEED Warrior Winners!

You can call me “Master Ghostweed,” what’s your name? Ten days ago, turf professionals across the country began their campaign against ZOMBIE WEEDS by discovering their ZOMBIE WEED Warrior names and participating in our ZOMBIE WEED Warrior Name Sweepstakes. Today, we are thrilled to announce the winning warriors of our ZOMBIE WEED Warrior Name Sweepstakes: Our Grand Prize winner, Matthew “Agent Doomweed” Gourlay, of Colbert Hills will receive a ZOMBIE WEED Protection Pack featuring his choice of two qualifying FMC Sulfentrazone herbicides plus a DVD prize package that includes The Walking Dead: The Complete First Season, The Walking Dead: The Complete Second Season and The Walking Dead: The Complete Third Season. Our runners up, Steve “Doctor Weedpunch” Smith, of Riverview Golf Course, and Doug “Sheriff Weedpunch” Snyder, of The Milbrook Club, will receive a DVD prize package featuring The Walking Dead: The Complete First Season, The Walking Dead: The Complete Second Season and The Walking Dead: The Complete Third Season. Thanks for playing, turf professionals! Be sure to check out our Facebook page for future contests and promotions as well as the latest turf industry...